Consultation Paper on Review of Television Audience Measurement and Ratings in India

Last Date Dec 17,2018 00:00 AM IST (GMT +5.30 Hrs)
Submission Closed.

Television Audience measurement implies measurement of what is being viewed on television. On the basis of audience measurement data, ratings are assigned to various programmes on ...

Television Audience measurement implies measurement of what is being viewed on television. On the basis of audience measurement data, ratings are assigned to various programmes on television. Television ratings in turn influence programmes produced for the viewers.

In 2012 MIB sought recommendations of TRAI for laying down comprehensive guidelines/accreditation mechanism for Television rating agencies in India to ensure transparency and accountability in the rating system. After an exhaustive consultation process TRAI gave its recommendations on “Guidelines/Accreditation Mechanism for television ratings Agencies in India” to MIB on 13th September 2013. The Authority supported self regulation of television ratings through an industry led body. TRAI recommended comprehensive guidelines for registration of television rating agencies. MIB accepted TRAI recommendations and notified Policy Guidelines for Television Rating Agencies in India on 10th January 2014. Under these guidelines, the industry-led body BARC was accredited by MIB on 28th July 2015, to carry out the television ratings in India. BARC commenced its operations in 2015 and since then it is the sole provider of TV rating services on commercial basis.

Several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review of existing Television Audience Measurement and Ratings system in India. Accordingly, TRAI has suo-motu floated this consultation paper with basic objective to solicit the views of stakeholders on regulatory initiatives/measures to be taken to make TV rating services more accurate, widely acceptable. This consultation paper also explores possibilities of use of new technologies to enhance credibility, transparency, neutrality and fairness in the TV rating in India. The full text of the Consultation Paper is available on TRAI’s website www.trai.gov.in .

Written comments on the consultation paper are invited from the stakeholders by 2nd January 2019. Counter-comments, if any, may be submitted by 16thJanuary 2019. The comments and counter-comments may be sent, preferably in electronic form, to Mr. Arvind Kumar, Advisor (B&CS) on the e-mail address arvind@trai.gov.in or vk.agarwal@trai.gov.in.
Comments and counter-comments will be posted on TRAI’S website www.trai.gov.in.

Click here to read Consultation Paper on Review of Television Audience Measurement and Ratings in India

For any clarification / information, Shri Arvind Kumar, Advisor(B&CS) may be contracted at Tel. No.: +91-11-23220209, Fax: -91-11-23230056.

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1660
Mini Mony 6 months 1 week ago

Sir,
Pls do not confine your rallies to Cong bashing only. People want to hear your 2013-14 type of election rallies. Pls give report card of 5yrs and blue print for future.

320
BK Pathak 6 months 1 week ago

संविधान का निर्माण चल रहा था।। सरदार पटेल भी संविधान निर्माताओं की लिस्ट में शामिल थे।
अम्बेडकर ने आरक्षण की मांग का तुर्रा छोड़ दिया।

सरदार पटेल-- आरक्षण गलत है हटाओ इसे ।

अम्बेडकर -"नहीं,ये मेरी कौम के लोगों के लिए है।"

सरदार---'कौन सी तुम्हारी कौम? हम सब भारतीय हैं, आज़ादी के बाद आज देश का हर वर्ग भूखा नंगा है...इसलिए किसी वर्ग विशेष को ये सुविधा देना गलत है...।"

अम्बेडकर ( लगभग चीखते हुए)

--"मैं आरक्षण देना चाहता हूँ,अगर मुझे रोका गया तो मैं कानून मंत्री के पद से इस्तीफा दे दूंगा।"

सरद

20
arun prasath v 6 months 1 week ago

Tv media plays a pivotal role in entertaining, informing, advertising, news, live events to every household. so it requires regulation on the content and cost incurred to the viewers. 1. For News channels, fake news should be dealt with serious measures since it shall influence the action of the viewers. 2. For serials full script should be censored before the release. 3. Ban reality shows which shall influence the psychology of the viewers.

1370
Ramesh Jagmalbhai maria 6 months 1 week ago

किसी भी विषयों में गुनाहगार को गुन्हा साबित होते ही सज़ा का प्रावधान और उसका जमीनी तौर पर तुरंत अमल हो तभी गुनाह करने से पहले सो बार सोचेगा गुनाहगार। देश की सभी समस्या का एक यहीं सही तरीक़ा है समस्याओ को नष्ट करने का।