Regulation of Direct Selling Activities in the country

Regulation of Direct Selling Activities in the country
Last Date Feb 16,2016 08:30 AM IST (GMT +5.30 Hrs)
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With globalization and liberalization of Indian Economy in last two decades, numerous domestic and international companies have been drawn to investing in new modes of business/ ...

With globalization and liberalization of Indian Economy in last two decades, numerous domestic and international companies have been drawn to investing in new modes of business/ business models targeted at the huge domestic market especially in the consumer goods & services. Direct Selling is one of these modes where goods /services are sold directly by the producer/service provider to the consumers. For this different models such as Multi Level/Network marketing, Door to Door Selling, Online Selling, Tele-shopping are being used. These practices are new and different from traditional retail through shops. In the absence of a proper regulatory framework, retail through these models leads to consumer grievances, trader’s issues, slow growth of the sector etc.

The aim of this discussion is to deliberate and evolve views of all stakeholders for providing a regulatory framework to the sector.

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C V ADITYA 3 years 4 months ago

Most of the business models require a centralised material handling locations.Infrastructure, e.g: cold storage, is key for rapidly perishable goods. Having centralised storage (where community or cooperative ownership/operatorship is encouraged instead of relying on govt) , e.g: for grains, fruits, vegetables, helps. Also reducing middlemen and involving farmer participation in cooperatives enables transfer of profits from middlemen to farmers.