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Give suggestions for creation of content for digital marketing course in using e-commerce site

Give suggestions for creation of content for digital marketing course in using e-commerce site
Start Date :
Jan 01, 2015
Last Date :
Jan 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in 

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

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You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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Showing 470 Submission(s)
M SUBRAMANIAM
M SUBRAMANIAM 11 years 4 months ago
Part VII Economic life cycle costs impact on Indian Economy from 67,500 MW Chinese equipments; capital cost loss due to 19.4% differential performance viz-a-viz average BHEL equipment consequent operational de-rating of installed capacity; 13,095 MW @Rs.6Crs/MW Rs.78,570Crs; annual recurring production loss for 40 years life span at 6.5 Million units@Rs.5/KWH, Rs.13,61,880Crs; total prospective loss impact Rs.14,40,450Crs; national loss responsibility accountability must be established.
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M SUBRAMANIAM
M SUBRAMANIAM 11 years 4 months ago
Part VI None of Chinese Power Plants can operate with Indian Coal beyond PLF 57.2%, minimum operation PLF 67.5% necessary to service debts, return of principle. At 20% equity, 80% debt for Power Projects, serious non performing debt outstanding exists today for all those who loaned and invested from Public Sector, Private Sector Banks, Financial Institutions on Chinese Power Plants within India. Consequent non-performing assets in Banking Sector is Rs.3.5Lakh Crs unless Coal Imports are done.
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M SUBRAMANIAM
M SUBRAMANIAM 11 years 4 months ago
Part V Chinese equipments performance are lower than that of BHEL by; PLF – 34%, operating heat rate – 7.8%, operating hours – 8.5%, downtime – 43.4%, productivity – 7.6%. Specific liquid fuel consumption were higher by 100%. Absence of Operational safety features Turbine Stress Evaluator, Auto Timeline Run Up Systems; automation control systems compromised Global safety standards, could cause human error mishaps, grossly violated CEA mandatory provisions technical operational standards.
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M SUBRAMANIAM
M SUBRAMANIAM 11 years 4 months ago
Part-IV Ministry of Power ignored CEA 2008 report; failed to cross check and step back from the track record unsatisfactory performance of earlier imported Chinese Power Plants and their failure to perform in rest of the world. The CEA performance audit May 2013 comparative performance of BHEL, Chinese equipments revealed failure on Indian Coal and serious defaults on Chinese Power Plants 24,000 MW already installed and operating within India and 42,000 MW that would be commissioned by end 2016.
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M SUBRAMANIAM
M SUBRAMANIAM 11 years 4 months ago
Part-III CEA Statutory Authority determining Power Plant Standards of manufacture and performance on commissioning; reported vide first report of Sept.2008 that Chinese Power Plants were not to the design standards determined by CEA or to Global Standards. Chinese Power Plants had delayed deliveries, frequent break downs; Prima-Face would not operate on Indian Coal, serious contractual defaults existed that could cause life cycle costs effectiveness on productivity and cost effective tariff.
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M SUBRAMANIAM
M SUBRAMANIAM 11 years 4 months ago
Part-II BHEL one of India’s Global Standard Navaratnas has capacity to produce 20,000 MW/annum; along with NTPC, DRDO and ISRO were centres of excellence which has made India proud. BHEL installations constitute 67% of Coal Fired Thermal Power Plants; have performed with merit, credit and at National Thermal Power Corporation achieved commendable average of 82% PLF. For 10 years (2004-2014) BHEL was starved of orders; 67,500 MW defective Chinese Power Plants imports at US$67.5 Bn were done.
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M SUBRAMANIAM
M SUBRAMANIAM 11 years 4 months ago
Part-I The National objective for MAKE IN INDIA prime mover is power availability and with reasonable affordable tariff comparable with China which today is the manufacturing capital and hub of the world. In 2014 Thermal Power Plants (Coal) is 1,48,478 MW and in 2016 it would be 1,70,000 MW. Manufacture Industry needs 24/7 Power without break; the backbone of power is Coal Fired Thermal Power Plants since alternative Nuclear Power Plants constitute only around 5% of installed capacity in India.
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K Balagopala Pillai
K Balagopala Pillai 11 years 4 months ago
In my opinion to make India a superpower, we have to develop in all fronts.. First and fore-most is to make India a economic superpower. For this declare two/three years ban on all disputed issues. We have to strive hard for improving our production in agriculture and make in India slogan a reality by make India a manufacturing hub for pin to aeroplanes just like china. We have to surpass our GDP growth for more than 10%. All these can be achieved only in a peaceful situation. Try for it.
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