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Department of Commerce

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Give suggestions for creation of content for digital marketing course in using e-commerce site

Start Date :

Jan 01, 2015

Last Date :

Jan 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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RAVI SHANKER SINGH 11 years 4 months ago

As we know that a proverb,"TOO MUCH OF ANALYSIS BECOMES PARALYSIS ".Same will happen if these type of courses introduced.Already millions of highly educated degrees are in dustbin of UNEMPLOYMENT.

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KACHCHHI MOHAMMEDALI SIDIBHAI SIDIBHAI ALIBHAI KACHCHHI 11 years 4 months ago

Respected Hon'ble PM,SUGGESTIONS FOR CREATING CREATION OF CONTENT FOR DIGITAL MARKETING COURSE IN USING E-COMMERCE SITE ARE TO PROCESS OF PRACTICALKNOWLEDGE ,SELECTING PROCESS OF ALL STUDENTS TO GETTING REQUIRED SERVICES ARE TOTALY BASED ON PRACTICAL KNOWLEDGE NOT ONLY TO TAKE SCHEDULED KNOWLEDGE BUT SOMETHING MORE MUST BE ACHIEVED.

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sourbh koundal 11 years 4 months ago

Selecting process of all engineering student to getting job is totaly based on practical knowledge not only to take books knowledge Every student will prepare to making one technical thing that can make the gorup of every intelligent student in there technical field

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Neelesh Pednekar 11 years 4 months ago

A setback to the whole program is the lack of connectivity. If we talk rural India, we are talking about villages without proper electricity. The best possible internet connectivity to such villages is 2G network served by the telecom operator. You need to get Google Fiber to India and distribute it using meshed network. This will ensure 1.2 bn people receive internet. Get the ecommerce giants to sponsor a rural awareness campaign. Ask corporates to sponsor trainings and then recruit from there.

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Rajesh Sahu 11 years 4 months ago

College should start initiative to send their engineering students in remote village as part of their summer internship for at lease 5 days of their BE/Btech course.In these 5 days they will give demo about what is laptop/computer,demo of internet.FB,whatsup.Also they can give information how they can get internet connection,internet service provider, charges etc.Also 1 day seminar with parents and children so both should get some feel about internet.Also local internet provider can give demo.

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Rajendra Gupta 11 years 4 months ago

First step towards Surajya should be effective administration at village/town and cities level. Local administration should be empowered and held accountable, performance review and work progress reviews should happen for the their tasks and duties. Public should have the effective mechanism for their grievances and their addressal. Government help line numbers should be setup for corruption complaints at each city/town level.

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JAGADEESAN RANGANATHAN 11 years 4 months ago

Technology is common in nowadays to develop our country all Indian should have minimum knowledge about technology.. All basic content to use the technology should be taught to all it motivates to know more about.how mobilephones covered india soon india will be full utilisation of Internet technology.

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sushil kumar 11 years 4 months ago

Every individual have AADAR card and than Govt setup a program to load all Assets of Individual. So that find out who is come under the Tax. One way of income of Govt.

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ARUN GOPI 11 years 4 months ago

Cottage techno hubs should be promoted for manufacturing cheap mobile phones and other accessories.This would help to prevent the growth of chinese products in markets.It would be great help for our techni youths for jobs and a great boost to make in India project.

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varun kumar 11 years 4 months ago

Gov. should start the manufacturing of electronic items so that the effect of chin on the Indian economy diminish, the common people want to do that but having not a initial capital or knowledge he can't do so. if Gov. start this program with a good spirit give result as employment creation, economical growth and capital saving etc

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