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Give suggestions for creation of content for digital marketing course in using e-commerce site

Give suggestions for creation of content for digital marketing course in using e-commerce site
Start Date :
Jan 01, 2015
Last Date :
Jan 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in 

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

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You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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Showing 470 Submission(s)
Sohan Sarin
Sohan Sarin 10 years 11 months ago
Section on Introduction to internet should in addition to others also contain 1) "How to create a Website" and 2) and " How to create a blog and other content". Furthermore I think that practical hours in this section should be increased to around 8 since digital marketing relies on the use on the use of internet. Perhaps a simple test at the end of this very section will help to see if the trainees really understand the basics of internet.
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manish kumar
manish kumar 10 years 11 months ago
I have seen the draft for e commerce website and training in computer. NIELIT done such a good work. It is raly job oriented course and one important in thing is also mentioned in course that is about importance & role of e commerce website like- amazon and flipkat( leading e commerce website in India). Three benifits like- job oriented course, job creation and Business man can join the group of Buyer and Seller by this this e-commerce website. Realy perfect...Thank You
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Arun Asthana
Arun Asthana 10 years 11 months ago
video content should be provided in local languages. Content should not contain any jargons but simple storytelling is required. I have created hundreds of such videos which provide info on finance, governance, sanitation and education. may create for gov too.
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sharwari solapure
sharwari solapure 10 years 11 months ago
Before giving them guidance of Digital world we have to teach them a cyber security law.As there is a big problem of today's IT field is that millions of users but very few are aware with it's security aspect.
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Anand Rajendran
Anand Rajendran 10 years 11 months ago
Points to be considered for content development in this project. 1) Target audience - Rural population 2) Localization of content (As per target location) 3) e-Learning/App based content (Delivery ease) 4) Infrastructure availability - (Include content in Smartphone/device like Aakash tablet) 5) Bandwidth availability in target locations Once content prepared considering these ideas, then go to market strategy to be prepared. NIELIT can work with Community livelihood centres for delivery.
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Ratnesh Singh
Ratnesh Singh 10 years 11 months ago
Suggestion For : NIELIT (National Institute of Electronics and IT) has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy. The Institute seeks your comments regarding the content of the draft course. 1. Remove contact teacher system. Please hire teachers as regular employee, vendor who are supplying teachers at low cost , they are not efficient. 2. Provide printed study materials and link for Self
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Arvind Uniyal
Arvind Uniyal 10 years 11 months ago
In addition syllabus should include creating audio, video files, digital photographs and uploading them on the eCommerce sites. This way they can display their products on the site in different manners and include verbal descriptions also. This will require training them to interface camera, mic and/or mobile phones with computers. This can also form part of the syllabus.
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Pradeep Kumar Pandey
Pradeep Kumar Pandey 10 years 11 months ago
The Contents Important point needs to be highlited. Better to have audio option as well. It would be good if articulated that " After completing the cources if trainee are interested for job do have any plan for it".
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