Hon’ble Prime Minister Narendra Modi ji mentioned that “When we purchase a Khadi, we are brightening the lives of the lakhs of weavers who toil day and night”. Over the last several years, he has left no stone unturned to popularize Khadi and create a mass movement where everyone purchases Khadi products, especially on the special day of Gandhi Jayanti.

He emphasized on using Khadi products in day-to-day life to help the local industry and artisans whose livelihood depends on it. He added that the way Khadi became the force of the freedom movement and broke the chains of slavery during the colonial rule, it can also become an inspiration to make India developed and self-reliant by 2047 and for that, we all have to promote it.

The PM also urged the citizens to gift khadi products during the coming festive season.

“I want to make an appeal to the people for the coming festivals, gift khadi products made in Village industries. You can have clothes made of different types of fabrics. But if you give place to khadi in that, then the ‘Vocal for Local’ campaign will gain momentum".

Khadi & Village Industries Commission (KVIC) works towards the strategy to plan, promote, facilitate, organize and assist in the establishment and development of Khadi and Village Industries. It has a social objective of providing employment, economic objective of producing saleable articles and wider objective of creating self-reliance amongst the poor and building up of a strong rural community spirit.

To celebrate this momentous theme, Khadi & Village Industries Commission is launching the Khadi Pledge for the citizens of the country.
Participants can also share their photographs using #खादीमेराअभिमान & tagging @MyGovIndia on any social media platforms like Instagram, Facebook, Twitter, Koo, Roposo etc.

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The event shall continue till 31st October 2022

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