NHAI Mascot Design Competition

The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

Evaluation Criteria:
All entries must adhere to the following specifications:
1. The mascot must be original and unpublished.
2. File format: JPEG/PNG (High Resolution)
3. Minimum Resolution: 300 DPI
4. Maximum file size: 4 MB
5. The design should be scalable and suitable for:
a. Website
b. Mobile Applications
c. Social Media
d. Print Media
e. Banners & Official Documents
6. The Mascot must work in both coloured and monochrome formats.
7. The winner must provide editable source files (EPS or SVG) upon selection.
8. There should be no watermarks, signatures, or personal identification in the design.
9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

Submission Guidelines:
1. Platform: Entries must be submitted on MyGov.in only.
2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

Entries will be evaluated based on:
• Relevance- Alignment with the vision & mission of NHAI
• Creativity & Originality- Uniqueness of the concept and design
• Visual Impact- Aesthetic appeal and memorability
• Concept Clarity & Storytelling - Strength of narrative and symbolism
• Adaptability & Usability - Use across digital, print, animation and merchandise
• Technical Quality - Professional execution and detailing

Rewards & Gratification
1st Prize: ₹1,00,000 (Rupees One Lakh only)
2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
All winners will receive a certificate of recognition from NHAI.

Click here for Terms and Conditions (PDF - 124 KB)