Logo and Tagline Competition for Ayushman Bharat

The Government has announced two major initiatives (Health & Wellness Centres and National Health Protection Scheme) in health sector as part of Ayushman Bharat programme in the ...

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The Government has announced two major initiatives (Health & Wellness Centres and National Health Protection Scheme) in health sector as part of Ayushman Bharat programme in the General Budget 2018-19. The Union Minister for Finance and Corporate Affairs, Shri Arun Jaitely while presenting the General Budget 2018-19 in Parliament, said that this was aimed at making path breaking interventions to address health holistically, in primary, secondary and tertiary care systems, covering both prevention and health promotion.

Hon. Prime Minister, Shri Narendra Modi has applauded the Ayushman Bharat programme, saying that “Ayushman Bharat will help 10 crore families in their medical need. This is the biggest ever government-sponsored health care programme in the world”. The Union Health Minister Shri J P Nadda has hailed the Ayushman Bharat programme and said that “All the diseases will be covered under the scheme. It is not only health insurance. There are many models which we are going to work out. We are going fast on it,”

To generate awareness among the population about these health sector initiatives and engaging them towards ownership in shaping a healthy India, the Ministry of Health and Family Welfare (MoHFW) proposes a ‘LOGO DESIGNING with an appropriate TAGLINE COMPETITION’ to be conducted in the form of a ‘digital crowd sourcing campaign’ on MyGov portal. The details of the activity are as follows:

TOPIC
Main Theme: Ayushman Bharat.
Participants have to design a logo with an appropriate tagline for Ayushman Bharat.

Sarve Bhavantu Sukhinah, Sarve Santu Niramayah (‘सर्वे भवन्तु सुखिनः, सर्वे सन्तु निरामयाः’) is the guiding principal of the Government. The Government has announced as a part of ‘Ayushman Bharat’ two path breaking initiatives that address health holistically, impacting primary, secondary and tertiary care system as well as prevention and health promotion.
(a) The 1.5 lakh health and wellness centres, announced in the Budget, will provide people-centric comprehensive primary health care including for common non-communicable diseases closer to the homes of people including providing free essential drugs and diagnostics.
(b) The second initiative under ‘Ayushman Bharat’ is National Health Protection Scheme, under which over 10 crore poor and vulnerable families (approx. 50 crore beneficiaries) will be provided treatment coverage up to Rs. 5 lakh per family per year for secondary and tertiary care hospitalization.

SIZE
A4 size only.

The submission can be either digital logo or a handmade submission which can be submitted as a scanned copy on the digital platform.

LAST DATE
18th March, 2018

PRIZE
One FIRST Prize – Rs.25000/-
One SECOND Prize – Rs.10,000/-

The prizes would be handed over by Hon’ble Minister, Health & Family Welfare in a live streaming event on MyGov and other social media portals.

Click here to read the Terms and Conditions, Technical Parameters and Evaluation Criteria

Total Submissions ( 1201) Approved Submissions (604) Submissions Under Review (597) Submission Closed.
#MoHFW, #AyushmanBharat, #MyGov
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Showing 604 Submission(s)
drpriyank d algotar's picture

drpriyank d algotar 6 months 1 week ago

This logo represents Universal Health Coverage for a family.
Umbrella represents protection from any illness and prevent family to go in poverty due to out of pocket expenditure on health. This umbrella is held by powerful hands of BHARAT SARKAR and shows govt of india is taking care of family per se. Rod of umbrella and stethoscope of doctor are mixed with each other. So this logo describes GOI is offering very good health protection scheme (Umbrella) to needy people of a country.

Shekhar Sikka's picture

Shekhar Sikka 6 months 1 week ago

Tagline should be ' ek kadam achhe swasthaya ki aur'..
The tagline is catchy and have clear impact on the mind of common people about this initiative of govt.
Logo also clearly shows what it is all about. This logo can be placed on the medical centres which will be opened by govt.

Lal Bahadur Shastri D's picture

Lal Bahadur Shastri D 6 months 1 week ago

Term Ayushman Bharat Blessing the citizens of India with long Liveliness Deerga Aryushman Bhava similarly "Deerga Arogya Bhava"
Indian National sacred flower Lotus is used through a petal transforming in to hand and blessing India with health, beads and half stethoscope is held in the hand because in the past Ancient Indian Culture rushis used beads in hand to do meditation and bless the people similarly now present doctors holding stethoscope blessing with health #MoHFW #AyushmanBharat #MyGov

Meenal Mohan Pai's picture

Meenal Mohan Pai 6 months 1 week ago

Ayushman Bharat = Svasth, Sakaratmak, Santulit | Healthy, Positive, Balanced

The logo contains a flower of the Parijat tree, which Lord Krishna had battled Indra to bring from heaven to earth. This works as an analogy of the Governments efforts to bring healthcare to the common man. The five circles behind the flower represents the five elements, i.e., ether, air, fire, water and earth. The logo is symmetrical to represent the balance between the elements that is required for good health.

Abhishek singh's picture

Abhishek singh 6 months 1 week ago

#AyushmanBharat #MoHFW

"आयुष्मान भारत" भारत सरकार द्वारा चलाई जा रही इस उत्कृष्ट योजना में जिसप्रकार 10 करोड़ परिवारों को साधा गया है उसी प्रकार इस लोगो मे स्टेथोस्कोप के द्वारा सम्पूर्ण भारत को जिसके अंदर पिछड़े माने जाने वाले परिवार को योजना से प्राप्त लाभ के बाद के खुशी को दर्शाया गया ।
इसे भारत सरकार रूपी हथेली स्वस्यबीमा रूपी सुरक्षा प्रदान कर रही है।
हथेली का पीला रंग सरकार के इस योजना में जनता के प्रति "शुभता" और "पवित्रता" का प्रतीक है|

Abhishek singh
Singhabhishek.822@gmail.com

rahul ranjan's picture

rahul ranjan 6 months 1 week ago

tag line for ayushman bharat-स्वस्थ रहना है स्वस्थ रखना है