HRIDAY (Heritage City Development and Augmentation Yojana) is a Central scheme for preservation, conservation and revitalization of “soul” of Indian cities of heritage importance by reflecting each city’s unique character in an aesthetically appealing, accessible, informative & secured environment.

HRIDAY is a mission mode project of the Government of India through an inclusive and integrated approach bringing together various stakeholders like government agencies, local bodies, NGOs and citizens and integrating the efforts in rejuvenation of cultural heritage, urban planning and economic development & management, with a vision to target sustainable growth of historic cities in India.

HRIDAY offers a paradigm shift in India’s approach to city development, bringing together urban planning/economic growth and heritage conservation in an inclusive and integrated manner with focus on livelihoods, skills, cleanliness, security, accessibility and service delivery.

Twelve cities have been identified under this scheme are Amritsar, Ajmer, Amravati, Badami, Dwarka, Gaya, Kanchipuram, Mathura, Puri, Varanasi, Velankanni and Warangal.

Mission Statement

Preserve and revitalize the soul of the heritage city to reflect the city’s unique character by encouraging the development of an aesthetically appealing, accessible, informative and secured environment. To undertake strategic and planned development of heritage cities with the aim of improving the overall quality of life with a specific focus on sanitation,  security, tourism, heritage revitalization,  livelihoods, and retaining the city’s cultural identity.

Indicative components
•    Rejuvenating “soul” of the city.
o    Heritage Documentation and Mapping leading to Heritage Management Plan
o    Listing of tangible and intangible heritage and its recording & documentation.
o    Develop Heritage Management Plan including conservation/adaptive reuse plans
•    Planning, development and implementation of heritage sensitive infrastructure to improve lifestyle.
o    Provision of basic services such as improved sanitation, toilets, drinking water facilities, parking, solid waste management etc.
o    Linkage with city infrastructure/trunks for water and waste water management and treatment.
o    Development of heritage walks, religious trails, Street furniture including shifting of hanging wires, poles and transformers.
o    Development of cultural events, fair and festival grounds and associated infrastructure.
o    Development of city museum, interpretation centers and cultural spaces.  
o    Improvement of roads/ pathways, public transportation and parking in heritage areas including provisions for last mile connectivity.
o    Pedestrianisation of tourist attraction areas, solar/battery operated vehicles.
•    City information/ Knowledge management and skill development.
o    City maps and brochures, Digital Display /Information Board, Wi-Fi-Access Zones.
o    Skill development of tour operators and guides, local artisans and women entrepreneurs.
o    City heritage infrastructure such as web page, heritage linked mobile applications, software, web based interface for heritage conservation, adaptation and management.  
o    Catalogue and brochures for historic and new construction in order to preserve the character of heritage buildings and cultural landscapes.

This task seeks inputs to design a Logo along with a Tagline for Heritage City Development and Augmentation Yojana – HRIDAY

Last Date of submission is 4th February 2015.

The winning entry will be awarded a cash prize of Rs. 25, 000/-.

Please click here for more information on Terms and Conditions, Technical Parameters and Evaluation Criteria.

Moderator for the task

Jagan Shah
Ministry of Urban Development
E-Mail ID: jshah@niua.org