The Ministry of Housing Urban Poverty Alleviation, seeks entries for creating an innovative and catchy tagline for the National Urban Livelihoods Mission (NULM) in the light of the following brief.

The last date of submission is September 18, 2014.

The winning entry will be awarded as under:

1. First Prize - Rs. 10,000/-
2. Second Prize - Rs. 5,000/-
3. Third Prize - Rs. 5,000/-

Under the visionary leadership of Hon. Prime Minister Shri Narendra Modi, the Government of India is collectively working towards the goal of ‘Antyodaya’, a philosophy envisioned by Pandit Deendayal Upadhyaya to ensure that the very last person in the queue reaps benefits of development and governance is focused at last mile delivery.  

To reach the poorest of the poor, the Ministry of Housing and Urban Poverty Alleviation, Govt. of India, proposes to expand the scope of present scheme National Urban Livelihoods Mission which covers only 790 bigger towns in the country. Following the philosophy of Antyodaya, this mission will be expanded to cover all the 4041 towns in the country so that benefits of the scheme reach urban poor in every nook and corner of the country.  The Mission will help the urban poor to improve their livelihoods by offering concessional loans for setting up micro enterprises, skill training and mobilization of women into self help groups. It will also provide infrastructure for street vendors and shelters for homeless. The expanded Mission will be embarked on 25th September 2014, the Birth Anniversary of Pandit Deendayal Upadhyay, the stalwart who pioneered the idea of Antyodaya.

You can know more about it here: http://swaniti.in/portfolio/nulm-2/

Please click here for more information on Technical Parameters.