75 Lakh Postcard Campaign


Department of Posts was entrusted the activity ‘Post Card Campaign’ in association with Department of School Education and Literacy, Ministry of Education.

Under the Campaign, it was envisaged that 75 lakh Students of class IV to XII will write a Post Card to Hon’ble Prime Minister in Hindi / English / any Scheduled language on any of the two topics - “Unsung Heroes of Freedom Struggle” and “My Vision for India in 2047”.

The Campaign was rolled out w.e.f. 01st December, 2021 upto 20th December, 2021

Around 10,000 Postal Officers and Staff across the country were mobilized to sell Post Cards to over 1.13 lakh schools, get the schools to hold the Post Card writing session in their respective schools, get the Post Cards evaluated by school authorities and 10 best entries per school uploaded onto CBSE & MyGov Portals, collecting the physical cards and dispatching them in special bags to Delhi.

1.07 crore students from 64,201 schools across the country have participated in the campaign so far.

Owing to the fact that over 1.37 crore pre-addressed Post Cards to Hon’ble Prime Minister have been purchased by the students all over the country, the Campaign has been extended upto 31.12.2021.

The overwhelming response to this Campaign is not just confined to India, but overseas as well. With the support of Ministry of External Affairs, 42 schools in 12 countries have already participated in this Campaign and over 19,000 students have written Post Cards to Hon’ble Prime Minister.

The Department is also working on making a short film on this iconic Campaign and we have plans to get it registered as a Guinness record.

The Department in consultation with Ministry of Culture, is working on finalizing the modalities for delivering these Post Cards to Prime Minister Office in the coming days.

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