NHAI Mascot Design Competition

Start Date 31/07/2026 - 15:00

End Date 31/08/2026 - 23:45

Time zone: IST (GMT +5.30 Hrs)

Ministry: Ministry of Road Transport and Highways Sector:

Others

628

Total Submissions in this Task

Approved

609

Under Review

Created: 31/07/2026

The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

Evaluation Criteria:
All entries must adhere to the following specifications:
1. The mascot must be original and unpublished.
2. File format: JPEG/PNG (High Resolution)
3. Minimum Resolution: 300 DPI
4. Maximum file size: 4 MB
5. The design should be scalable and suitable for:
a. Website
b. Mobile Applications
c. Social Media
d. Print Media
e. Banners & Official Documents
6. The Mascot must work in both coloured and monochrome formats.
7. The winner must provide editable source files (EPS or SVG) upon selection.
8. There should be no watermarks, signatures, or personal identification in the design.
9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

Submission Guidelines:
1. Platform: Entries must be submitted on MyGov.in only.
2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

Entries will be evaluated based on:
• Relevance- Alignment with the vision & mission of NHAI
• Creativity & Originality- Uniqueness of the concept and design
• Visual Impact- Aesthetic appeal and memorability
• Concept Clarity & Storytelling - Strength of narrative and symbolism
• Adaptability & Usability - Use across digital, print, animation and merchandise
• Technical Quality - Professional execution and detailing

Rewards & Gratification
1st Prize: ₹1,00,000 (Rupees One Lakh only)
2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
All winners will receive a certificate of recognition from NHAI.

Click here for Terms and Conditions (PDF - 124 KB)

Sort by:

Kunjaltipale

1 day 9 hours ago

Myself Kunjal Tipale, student of B Tech... My mascot is an GarudGo (Eagle),GarudGo perfectly represents the National Highways Authority of India's vision of safe, seamless, and sustainable connectivity. As the guardian of India's highways. Eagles are renowned for their extraordinary eyesight, capable of spotting even the smallest details from great distances. This exceptional vision reflects NHAI's commitment to continuous highway monitoring, quick identification of potential hazards, and proactive measures to ensure road safety.

Like 3

Dislike 7

Venaganti Srikanth

1 day 11 hours ago

The mascot, "RAASTRI," is a cheerful highway guardian representing safe roads, national unity, innovation, and infrastructure development. The overall theme is "Connecting India, Empowering Progress."

Like 2

Dislike 9

Asmita Sudhir Thakur

1 day 12 hours ago

My mascot is an owl, a universally recognized symbol of wisdom, vigilance, awareness, and responsibility. These qualities perfectly align with NHAI's mission of ensuring safe, secure, and efficient highways for every road user. The mascot represents a constant guardian who encourages people to follow traffic rules and drive responsibly. An owl is known for its exceptionally sharp eyesight, allowing it to detect even the smallest movements from long distances and in low-light conditions. This symbolizes NHAI's continuous monitoring of highways, commitment to road safety, and ability to identify potential risks before they become hazards. One of the owl's most remarkable characteristics is its ability to rotate its head up to 270 degrees, giving it an extraordinarily wide field of view without moving its body. This unique ability represents all-round vigilance, ensuring that no activity on the highway goes unnoticed. Just like the owl, the mascot ensures everyone's safety.

Like 5

Dislike 9

Nishachhetri

1 day 12 hours ago

The National Highways Authority of India (NHAI) is transforming road transit through its Intelligent Transportation Systems (ITS), integrating real-time technology to boost safety and operational efficiency across the national highway network. Central to this effort is the Advanced Traffic Management System (ATMS), which utilizes high-definition Video Incident Detection Systems, automated speed monitoring cameras, and Variable Message Signs to deliver live alerts regarding weather hazards, traffic congestion, and accidents. Overseen 24/7 through centralized command control centers, these inputs—alongside systems like MASCOT—enable immediate coordination with emergency services, highway patrols, and towing units via the integrated 1033 helpline. Combined with complete electronic tolling via FASTag to eliminate plaza bottlenecks, as well as AI- and LiDAR-equipped Network Survey Vehicles that proactively identify accident-prone blackspots.

Like 3

Dislike 7

DolanMondal

1 day 14 hours ago

Pathveer is a cheerful and courageous cheetah symbolizing speed, safety, innovation, and sustainability. As the mascot of NHAI, Pathveer represents India's world-class highways that connect people, businesses, and dreams. Wearing a safety helmet and reflective jacket, Pathveer promotes responsible driving, road safety, green mobility, and smart infrastructure, inspiring every traveler to enjoy safe and seamless journeys across India

Like 11

Dislike 11

Adityamishra

1 day 16 hours ago

The mascot is a friendly highway character named “RAHI”, designed to represent the National Highways Authority of India. Its body is shaped like a road with a clear white centre line, symbolising seamless connectivity across the country. The mascot wears a blue cap and a reflective safety jacket, representing safety, responsibility and professional highway management. RAHI holds the Indian national flag, expressing national pride and the role of highways in connecting people, cultures and opportunities. In the other hand, it carries a small highway segment with a green vehicle, highlighting modern transport, innovation and sustainable infrastructure. The cheerful smile and welcoming posture make the mascot approachable for citizens of all age groups. The design uses clean shapes, limited colours and strong outlines so it remains clear and recognizable on mobile apps, websites, social media, official documents, banners and other communication materials. The mascot

Like 5

Dislike 11

Anjana Suryavanshi

1 day 17 hours ago

Why This Mascot is Different RajMitra does not only represent roads—he represents people. He protects school children crossing highways, truck drivers transporting goods, ambulance services saving lives, tourists exploring India, and families travelling to meet their loved ones. Every traveler can see a part of themselves in RajMitra. Slogans Every Journey Matters. Safe Roads, Strong Nation. Connecting India, Protecting Every Journey. Together for Safer Highways. Road Safety Begins With Me. Smart Highways, Smarter Citizens. Drive Safe, Arrive Happy. Green Highways, Bright Future. Interesting Ideas to Add A QR code on RajMitra's badge linking to road safety information. Solar-powered highways and EV charging stations in the background. Trees and wildlife crossings to show environmental care. Smart traffic sensors and digital signboards representing technology. Children, truck drivers, cyclists, and families together to show inclusiveness.

Like 3

Dislike 13

Anjana Suryavanshi

1 day 17 hours ago

Mascot Name: RajMitra (राजमित्र) Tagline "Connecting India, Protecting Every Journey." Core Idea RajMitra is not just a mascot—it represents every safe journey on India's highways. It symbolizes trust, responsibility, innovation, and care. As a friendly highway guardian, RajMitra encourages people to follow traffic rules, respect nature, and work together to make Indian roads safer and smarter. Vision To inspire every citizen to contribute to a road network that is safe, sustainable, and connected, while reflecting India's progress in modern infrastructure. Mission Promote road safety awareness. Encourage responsible driving. Support green and sustainable highways. Build trust between NHAI and citizens. Inspire future generations to value safe transportation. Key Features Yellow Helmet: Safety and protection. Reflective Jacket: Visibility and responsibility. Road-Pattern Scarf: India's vast highway network.

Like 1

Dislike 11

Aum_47

1 day 18 hours ago

Vayu is an energetic, futuristic, yet deeply approachable falcon character. Known as the fastest creature in the animal kingdom, the peregrine falcon perfectly embodies NHAI’s mission of building high-speed expressways, reducing travel times, and connecting every corner of India seamlessly. Vayu wears a sleek, aerodynamic highway ranger suit in vibrant Expressway Green and Safety Gold, featuring reflective chest stripes that resemble highway lane markings. He wears a lightweight smart helmet equipped with a digital FASTag visor, symbolizing NHAI’s tech-driven, automated tolling and traffic management systems. 2. Official Concept Note Concept Note: "Vayu" – The NHAI Mascot "Vayu" (symbolizing speed, wind, and unstoppable momentum) is a modern, friendly Peregrine Falcon representing the National Highways Authority of India’s vision for rapid, safe, and sustainable infrastructure. Symbolism & Design Rationale: