GOVERNMENT OF INDIA
About Campaign
India is known as a synonym of diversity for its unique culture. It has a vast expanse of people, religions, traditions, food, art forms, music, and so on. To promote Indian culture at the grassroots level on a national scale by identifying and recognizing the new talents across the country, we have bought the YUVA PRATIBHA talent hunt where citizens of India come and participate to get recognition in the public domain. Here MyGov is offering an opportunity for citizens of different genres to showcase their expertise on the public platform in the field of Singing, Painting, and Culinary.
India’s rich cultural diversity has greatly contributed to various forms of folk music. Almost every region in India has its own folk music, which reflects the way of life. With an aim to promote Indian music at the grassroots level on a national scale by identifying and recognizing the new and young talent in various singing genres, MyGov, in collaboration with the Ministry of Culture, is hosting Singing Talent Hunt under the aegis of Azadi Ka Amrit Mahotsav, aiming to promote Indian music on the national scale by identifying and recognizing new and young talent in various singing genres.
Painting Talent Hunt is a unique opportunity for citizens across India to display their artistic talent and skills to gain national recognition. There are various styles of Indian painting from region to region which have gone through many changes since prehistoric times. Indian arts have a distinct position in the global arena. As compared to other forms of Art Indian painting are capable to portray the feelings and emotions of the artist for a longer period. To enhance this culture MyGov in collaboration with the Ministry of Culture is organizing a YUVA PRATIBHA – Painting Talent Hunt under the aegis of Azadi Ka Amrit Mahotsav.
Food is one of the ties that unite India's diverse population, culture, and traditions together, to reflect on India's rich culinary heritage to understand the significance of what it can offer in terms of taste, health, ingredients, and recipes, to the world. In the same way, millets are also an important part of Indian food and to create awareness and increase the production and consumption of millet, United Nations declared the year 2023 as the ‘International Year of the Millets’, proposed by India. For the same MyGov in collaboration with IHM Pusa conducting a YUVA PRATIBHA - Culinary Talent Hunt where citizen showcases their cooking talent and get National recognition.
Shankar Mahadevan
(for Singing)
Chef Kunal Kapur
(for Culinary)
Chef Manjit Gill
(for Culinary)