NHAI Mascot Design Competition

Start Date 31/07/2026 - 15:00

End Date 31/08/2026 - 23:45

Time zone: IST (GMT +5.30 Hrs)

Ministry: Ministry of Road Transport and Highways Sector:

Others

743

Total Submissions in this Task

Approved

715

Under Review

Created: 31/07/2026

The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

Evaluation Criteria:
All entries must adhere to the following specifications:
1. The mascot must be original and unpublished.
2. File format: JPEG/PNG (High Resolution)
3. Minimum Resolution: 300 DPI
4. Maximum file size: 4 MB
5. The design should be scalable and suitable for:
a. Website
b. Mobile Applications
c. Social Media
d. Print Media
e. Banners & Official Documents
6. The Mascot must work in both coloured and monochrome formats.
7. The winner must provide editable source files (EPS or SVG) upon selection.
8. There should be no watermarks, signatures, or personal identification in the design.
9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

Submission Guidelines:
1. Platform: Entries must be submitted on MyGov.in only.
2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

Entries will be evaluated based on:
• Relevance- Alignment with the vision & mission of NHAI
• Creativity & Originality- Uniqueness of the concept and design
• Visual Impact- Aesthetic appeal and memorability
• Concept Clarity & Storytelling - Strength of narrative and symbolism
• Adaptability & Usability - Use across digital, print, animation and merchandise
• Technical Quality - Professional execution and detailing

Rewards & Gratification
1st Prize: ₹1,00,000 (Rupees One Lakh only)
2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
All winners will receive a certificate of recognition from NHAI.

Click here for Terms and Conditions (PDF - 124 KB)

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Ananya_9621

1 hour 29 minutes ago

"Garvit" is a powerful Garuda-inspired mascot representing the "National Highways Authority of India (NHAI)" and its commitment to safe, efficient, and future-ready highways. Inspired by the legendary guardian Garuda, Garvit symbolizes strength, vigilance, speed, and protection. His powerful wings reflect the vast reach of India's highway network, while his confident personality inspires trust and responsibility among road users. Dressed in NHAI-themed safety gear, he promotes road safety, smart infrastructure, technological innovation, and national connectivity. Garvit stands as a fearless protector of every journey, embodying NHAI's vision of building resilient highways that connect communities, drive economic growth, and strengthen the nation.

Like 0

Dislike 1

Jasjot Singh

2 hours 20 minutes ago

"Nishit – Drive Smart, Reach SafeMeet Nishit, the friendly NHAI road safety mascot. He encourages everyone to follow traffic rules, wear seat belts and helmets, drive responsibly, and help make India's highways safer for all.

Like 1

Dislike 0

Yash

2 hours 50 minutes ago

My Mascot is a tortoise which indicates patience, safety.I am proudly submitted my entry to NHAI Mascot design competition,thankful to the ministry of road transport and highways.

Like 0

Dislike 0

Yash

2 hours 56 minutes ago

My Mascot is a tortoise which indicates patience, safety.I am proudly submitted my entry to NHAI Mascot design competition,thankful to the ministry of road transport and highways.

Like 0

Dislike 0

DrAbhishekMitra

3 hours 23 minutes ago

Inspired by the legendary character Gupi from Satyajit Ray's iconic film Goopy Gyne Bagha Byne, I designed this highway safety mascot to promote road safety in a creative and culturally relatable way. I sincerely hope this concept will be recognized and adopted by the Government for public road safety awareness campaigns.

Like 0

Dislike 0

Omisha Sinha

4 hours 49 minutes ago

This mascot is inspired by the idea that highways are the foundation of India's progress, connecting every region, community, and opportunity. Rather than representing only a road, the character symbolizes guidance, protection, sustainability, and innovation—core values that define NHAI's mission. Its cheerful personality creates an emotional connection with citizens while promoting safe travel, responsible road use, and pride in India's world-class highway network.

Like 1

Dislike 0

Omisha Sinha

4 hours 54 minutes ago

The mascot's friendly personality makes it approachable for people of all age groups, encouraging awareness about road safety and responsible travel. The clean, modern design ensures strong visual recognition and allows seamless adaptation across digital platforms, print campaigns, animations, public outreach programs, vehicle branding, educational materials, and merchandise. By combining meaningful symbolism with a memorable visual identity, the mascot becomes a powerful ambassador for NHAI's mission of connecting people, empowering communities, and driving India's progress.

Like 2

Dislike 0

Omisha Sinha

5 hours 15 minutes ago

This mascot is designed to embody the vision of the National Highways Authority of India by representing safe, smart, sustainable, and connected highways. Inspired by the shape of a modern highway, the character symbolizes progress, movement, and national development, while its friendly expression reflects trust, care, and a people-first approach. The blue and green color palette represents reliability, innovation, and environmental responsibility. Created with versatility in mind, the mascot can be seamlessly adapted for digital platforms, print media, animations, awareness campaigns, vehicle branding, and merchandise. More than a character, it serves as a memorable brand ambassador that inspires confidence, promotes road safety, and reflects NHAI's commitment to building a stronger, better-connected India.