DPDP Mascot Design with a Name Contest

The Digital Personal Data Protection (DPDP) Act, 2023 is a landmark legislation that protects the personal data of every citizen and establishes the rights of Data Principals and the obligations of Data Fiduciaries. As India enters the implementation phase of the Act, the Ministry of Electronics and Information Technology (MeitY) is undertaking a nationwide awareness programme to help every citizen understand their rights over their personal data. National E-Governance Division under MeitY in collaboration with MyGov invites citizens, designers, students, artists and creative minds to design a Mascot along with a name that will become the friendly face of data protection in India. It should instantly connect with citizens of all ages and regions, and convey trust, safety and empowerment in the digital world. Participants are encouraged to also suggest a name for the Mascot along with a brief rationale for the design and name.

Evaluation Criteria:

1. Relevance to the theme of Digital Personal Data Protection Act, privacy and citizen empowerment.
2. Originality and creativity of the concept; the design along with the name must be entirely original and should not create any copyright issues.
3. Simplicity, memorability and instant recall value across all age groups.
4. Adaptability across media like electronic, print, digital, animation, merchandise, standees and social media and in multiple poses and facial expressions.
5. Cultural neutrality and pan-Indian appeal; the mascot should not resemble any living person, community symbol or existing character.
6. Legibility and visual impact at both small (favicon/sticker) and large (hoarding) sizes, in colour as well as black-and-white.
7. Quality of the write-up for the Mascot design and suggested name for the mascot.

Technical Parameters

1. Entries to be submitted in JPEG / PNG / PDF format on the MyGov platform (maximum file size as per portal limit; recommended up to 4MB), at minimum 300 DPI resolution
2. The design should include all the views of the mascot along with additional poses/expressions
3. Both colour and monochrome renditions should be provided in the submission
4. A brief design rationale and suggested name (not exceeding 200 words) to be included in the entry
5. The winning participant may asked to provide the design in open/editable source format (AI / CDR / SVG / PSD) with font and colour specifications.
6. The entry must not carry the participant's name, initials, watermark or any identifying mark on the creative.
7. Entry must be the participant's original work; entry generated entirely by AI tools, or copied/adapted from existing characters or stock imagery, shall be disqualify.

Gratification: 

1. 1st Prize (1 Winner): ₹1,00,000/- (Rupees One Lakh)
2. 2nd Prize (1 Winner): ₹50,000/- (Rupees Fifty Thousand)
3. Certificates of Appreciation to the top ten entries will be given.
4. The Mascot may get featured in public awareness campaigns including social media, television ads and print creatives, workshops and conferences across the country. 

Click here for Terms and Conditions.