GOVERNMENT OF INDIA
The Ministry of Corporate Affairs in collaboration with MyGov invites creative minds from across the country to participate in the National Logo Design Contest for the “Corporate Mitra” Scheme.
The “Corporate Mitra” Scheme envisions creating a strong support ecosystem for Micro, Small and Medium Enterprises (MSMEs) by enabling access to qualified para professionals who can assist enterprises in areas such as compliance, accounting, taxation, governance, financial advisory, and regulatory facilitation. The initiative aims to empower MSMEs in their journey towards growth, innovation, ease of doing business, and the larger vision of Viksit Bharat.
The objective of this competition is to develop a distinctive, meaningful, and credible visual identity for the Corporate Mitra Scheme. Participants are encouraged to design original and impactful logos that creatively represent the spirit of MSME empowerment, professional guidance, trust, growth, innovation, and corporate governance.
IMPORTANT :
* Only original and manually created creative logo designs will be considered for evaluation.
* AI-generated, AI-assisted, copied, stock-based, or plagiarized designs will not be accepted under any circumstances.
About the Corporate Mitra Scheme:
Corporate Mitra is an initiative of the Ministry of Corporate Affairs, Government of India, to build a pool of qualified and trusted para professionals to support MSMEs in their regulatory, financial, accounting, and governance-related needs. The Government will facilitate the three Professional Institutes i.e. the Institute of Chartered Accountants of India (ICAI), the Institute of Company Secretaries of India (ICSI), and the Institute of Cost Accountants of India (ICoAI) in undertaking training and handholding of candidates opting to become Corporate Mitra.
The scheme embodies the vision of a formalized, financially sound, and governance-ready MSME sector — a cornerstone of Viksit Bharat. Corporate Mitras will provide affordable and accessible support in areas such as compliance, GST, accounting, financial guidance, labour and environmental compliance, and secretarial services, ensuring that MSMEs can focus on innovation and growth while meeting regulatory requirements with ease. To ensure wider outreach, Corporate Mitras will primarily operate in Tier-2 and Tier-3 cities, extending professional assistance to enterprises in emerging business centres across India.
A Brief About the Institutions Involved:
1. The Institute of Chartered Accountants of India (ICAI) is a statutory body governing the chartered accountancy profession in India, responsible for maintaining financial reporting standards, auditing practices, and fiscal integrity across businesses of all scales.
2. The Institute of Company Secretaries of India (ICSI) is the premier institution regulating company secretaries, who ensure corporate governance, statutory compliance, and legal administration within organizations.
3. The Institute of Cost Accountants of India (ICoAI) is the professional body overseeing cost and management accounting in India, enabling enterprises to achieve operational efficiency and effective decision-making.
4. The Ministry of Micro, Small & Medium Enterprises, Government of India, supports and strengthens the MSME ecosystem through policy support, financial schemes, and institutional frameworks.
Additional Information of the Scheme:
Eligibility Criteria:
• Minimum Educational Qualification: Graduates in any discipline from a recognized university.
Areas Covered:
• Book Keeping
• Accounts and Taxation
• GST and Indirect Tax Compliance
• Financial Management
• Banking & Funding
• Corporate Law and Regulatory Compliance including labour and environmental compliance
• MSME Ecosystem and subsidies
• AI for Professional Excellence
• Other related professional areas such as TReDs platform and accounting software.
Total Duration:
1. 12 months (comprising 120–180 hours of structured learning and practical exposure).
2. 6 months – Foundational Course.
3. The foundational course will be launched on the SWAYAM Plus portal with a nominal fee so that graduates from Tier-II and Tier-III cities can pursue the certification.
4. 6 months – On-the-job training with MSMEs and professional firms, along with monthly in-person sessions and handholding by the professional institutions.
Key Features:
1. Direct industry attachment with MSMEs and professional firms.
2. Practical exposure to compliance, accounting, and governance processes.
3. Mentorship from experienced professionals to build confidence and skills.
4. Structured reporting and monitoring to ensure quality outcomes.
The logo should be:
* Original, visually impactful, and conceptually strong.
* Simple, memorable, and adaptable across digital and print platforms.
* Reflective of professionalism, trust, empowerment, and ease of business support.
* Aligned with the vision and objectives of the Corporate Mitra Scheme.
Participants are encouraged to incorporate elements that symbolize:
* MSME growth and entrepreneurship.
* Professional support and guidance.
* Compliance and governance.
* Innovation and financial empowerment.
* Nation-building and inclusive economic development.
Important Submission Guidelines:
* Only original and manually created creative logo designs will be considered for evaluation.
* AI-generated, AI-assisted, copied, stock-based, or plagiarized designs will not be accepted under any circumstances.
* Participants must ensure that the submitted artwork is their own intellectual creation and does not infringe upon any copyright or proprietary rights.
* The selected logo may undergo minor modifications by the organizing authority for official usage purposes.
Evaluation Process:
All submissions will be evaluated by a specially constituted Expert Committee under the Ministry of Corporate Affairs.
Evaluation Criteria:
1. Creativity & Originality – assessment of innovation, uniqueness, artistic merit, composition, simplicity, technical quality, and visual appeal.
2. Relevance to the Theme – alignment with the objectives and vision of the Corporate Mitra Scheme and the MSME support ecosystem.
3. Simplicity & Adaptability – scalability and usability across multiple formats including websites, social media, publications, certificates, and promotional materials.
4. Clarity of Concept – ability of the design to effectively communicate trust, professional support, governance, and MSME empowerment.
5. The decision of the Expert Committee shall be final and binding.
Gratification:
The winner of the contest will receive a cash prize of ₹50,000/- (Rupees Fifty Thousand only) along with recognition from the organizing authorities.
Click here for Terms and Conditions (PDF - 124 KB)