
Ministry of Women and Child Development
Created : 2/12/2022
“MAA-Mother’s Absolute Affection’’ is an Intensified programme launched on the 5th August 2016 by Hon’ble HFM, in an attempt to bring undiluted focus on promotion of breastfeeding. The goal of the MAA programme is to revitalize efforts towards promotion, protection and support of breastfeeding practices through health systems to enhance breastfeeding rates.