
Creative Corner
Geographical indications (GI) are an essential component of IP rights that protect the distinctive characteristics of products associated with particular geographical areas. India, as a World Trade Organisation (WTO) member, enacted the Geographical Indications of Goods Act in 1999 to safeguard these designations, guaranteeing that goods with specific places or regions remain identifiable and conserved. In addition to providing legal protection, GI tags have a significant cultural and economic impact. They improve their marketability, establish their brand, and boost sales and exports. A registered GI is valid for ten years and can be renewed twice for an additional ten years to emphasize the ongoing value of these local materials.