Consultation Paper on Review of Television Audience Measurement and Ratings in India

Television Audience measurement implies measurement of what is being viewed on television. On the basis of audience measurement data, ratings are assigned to various programmes on ...

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Television Audience measurement implies measurement of what is being viewed on television. On the basis of audience measurement data, ratings are assigned to various programmes on television. Television ratings in turn influence programmes produced for the viewers.

In 2012 MIB sought recommendations of TRAI for laying down comprehensive guidelines/accreditation mechanism for Television rating agencies in India to ensure transparency and accountability in the rating system. After an exhaustive consultation process TRAI gave its recommendations on “Guidelines/Accreditation Mechanism for television ratings Agencies in India” to MIB on 13th September 2013. The Authority supported self regulation of television ratings through an industry led body. TRAI recommended comprehensive guidelines for registration of television rating agencies. MIB accepted TRAI recommendations and notified Policy Guidelines for Television Rating Agencies in India on 10th January 2014. Under these guidelines, the industry-led body BARC was accredited by MIB on 28th July 2015, to carry out the television ratings in India. BARC commenced its operations in 2015 and since then it is the sole provider of TV rating services on commercial basis.

Several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review of existing Television Audience Measurement and Ratings system in India. Accordingly, TRAI has suo-motu floated this consultation paper with basic objective to solicit the views of stakeholders on regulatory initiatives/measures to be taken to make TV rating services more accurate, widely acceptable. This consultation paper also explores possibilities of use of new technologies to enhance credibility, transparency, neutrality and fairness in the TV rating in India. The full text of the Consultation Paper is available on TRAI’s website www.trai.gov.in .

Written comments on the consultation paper are invited from the stakeholders by 2nd January 2019. Counter-comments, if any, may be submitted by 16thJanuary 2019. The comments and counter-comments may be sent, preferably in electronic form, to Mr. Arvind Kumar, Advisor (B&CS) on the e-mail address arvind@trai.gov.in or vk.agarwal@trai.gov.in.
Comments and counter-comments will be posted on TRAI’S website www.trai.gov.in.

Click here to read Consultation Paper on Review of Television Audience Measurement and Ratings in India

For any clarification / information, Shri Arvind Kumar, Advisor(B&CS) may be contracted at Tel. No.: +91-11-23220209, Fax: -91-11-23230056.

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Ramesh_509's picture

Ramesh_509 7 hours 56 minutes ago

Dear Sir television channels should be controlled because the serials most of the channels show which spoil our culture and family relations, most of the women are addicted to it which is dangerous than narcotics and alcohol.If any media give fake news should be punished.

SHANKER GUPTA_3's picture

SHANKER GUPTA_3 8 hours 38 minutes ago

आ. श्री मोदी जी, आजकल टीवी पर चल रहे समाचार में इतनी ज्यादा ऋणात्मक समाचार एवं सूचनाएं प्रसारित होती रहती है कि महत्वपूर्ण सूचनाएं भी एक साधारण व्यक्ति को भ्रमित कर देती है। मेरा अनुरोध है समाचार मीडिया को प्रतिशत में बांट कर प्रतिदिन ऋणात्मक व सकारात्मक समाचार की विवेचना की जाए, ताकि भारतीय जनमानस को सही संदेश व दिशा मिल सके। रोज़ रोज़ चोरी, डकैती, बलात्कार, लूट, घूसखोरी के समाचारों में अनेकों अच्छी व सुखद समाचार दबा दी जाती है। यह प्रवृत्ति हमारे भारतीय समाज व जनमानस के लिए बेहद शर्मनाक है।

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aza 9 hours 31 minutes ago

apne desh me talent bahut hai sir Iss liye mae ek bt bolo ki jyse ye (youtube facebook whatsapp) Iss tahra ka app India banye aur inkosirf indian chaliye kiyo Iss kitna paisa Sirf India me hi bac jayega wo bahar nhi jayega ye bahr desh wale kitna nichudte hai hmse ( ye mobail bechte hai apna apna app bechte hai kiyoki itni abadi hai apne desh me ki kya bateye jisse wo faida uthte hai) yahi sb app apne desh me bane aur cale apne desh me to kitna paisa apne desh me ruk jayega ( Iss app leter kam h

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aza 9 hours 42 minutes ago

pm sir ko namste mere man me ek vichar hai ki sb ke bank 🏦 khata mobail se jude ho to isse app ko bahut se kam saral ho jaye ge jayse ki paise dena lena os nagrik ne koi galti ki hai to automatic oske bankse fine kat jye ga aur income-tax bhe automatically kat jye ga to Iss tahra se hamra desh ek kadam aur age ho jayega magar Iss kam ko ek naya app banna chaye jo Sirf India banye aur wo bahut saral hona chaye ki har nagrik cala sake, kiyoki osko lekar har nagrik cale ga fir paise nhi le caleg

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shankar singh 18 hours 55 minutes ago

respected pm sir i am shankar singh village makhdoom farah mathura u.p . respected sir our village near by pt. deen dayal Upadhyay janm sthal but last 5 year has gone but our member of parliament not come in my village in any singel time and not chek our village condition and in my village bahut hi gandagi he or bahut hi keechad he hamare village ke pradan ko to sayad koi matlab hi na ho sir aapase nivedan he kuch keejiye or hamare village ka uddhar kejiye danybad..

RAJESH YADAV's picture

RAJESH YADAV 18 hours 57 minutes ago

Namaste Modi ji,Atleast we should stop immediately crime related serials like CID,CRIME ALERT ,SAVDHAN INDIA BECAUSE these serials are giving training to our children and youth that how they can commit a crime.By small clips we can aware public about crimes but these serials are showing whole crime committing process.And now in technology Like YouTube,JIO CINEMA AND many apps are directly showing adult videos on their home page which is directly accessible by our children also plz give attention