AatmaNirbhar Toys

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About Campaign

The Hon'ble Prime Minister in his Mann Ki Baat address on August 30th 2020, highlighted the great potential of Indian Toys.
PM Narendra Modi encouraged Indians especially start-ups to be "vocal for local toys", citing the nation's rich heritage and traditions that could drive innovations in the global toy industry.
At MyGov, we heard the PMs inspiring call, and it was decided to create this digital hub to highlight and celebrate 'AatmaNirbhar Indian Toys' based on Indian tradition, culture, heritage, mythological stories and characters.
Besides MyGov fans, followers and family, there are also Ministries that are participating in this exciting national exercise, representing the best talent from all over India.Discover, enjoy, share!

Ongoing Activities

Participate in various activities to enhance your knowledge about Indian Toys

Aatmanirbhar Toys Innovation Challenge

Create an attractive toy based game, inspired by Indian tradition and culture

TOYCATHON 2021

A unique opportunity for Students, Teachers, Start-ups and Toy experts/professionals in India to submit their innovative toys/games concepts

Toys videos

Watch to Know about Indian Toy Story

Inter-Ministerial Partnership

Our Partner's