Mission Organic Value Chain Development for North Eastern Region (MOVCDNER) is new sub-scheme under NMSA through which assistance is provided for Organic Farming clusters in the states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura, during 2015-16 to 2017-18.

The scheme aims at development of certified organic production in a value chain mode to link growers with consumers and to support the development of entire value chain starting from inputs, seeds, certification, to the creation of facilities for collection, aggregation, processing, marketing and brand building initiative.

Ministry of Agriculture invites citizens to use their creative skills and make Short-films that showcase the objectives of the MOVCDNER scheme. You can do this by creating Short-Films (Animation Films, Mobile Films or any other Films produced with broadcast quality).
The objectives are listed below:

 To develop crop commodity specific organic value chain and address gaps in organic crop production, wild crop harvesting, organic livestock management and processing handling and marketing of organic agricultural products
 To facilitate partnerships between farmers and organic businesses (Farmer Producer Companies) in domestic and export markets
 To empower producers with program ownership by organizing them into FIGs with the final aim to federate into farmer producer organizations/ companies
 Develop NER products as brands/labels through brand building and facilitating stronger marketing access under the ownership of growers’ organizations/ companies
 Creating state specific lead agency (Organic Commodity Board or Organic Mission) for coordinating, monitoring, supporting and financing the development and operationalization of entire value chain.

The short-films can be either in English or in Hindi

Duration of the film should not be more than 2 minutes

The Short Film should be uploaded to YouTube as an “Unlisted” Video and its URL must be shared in the comments section.

Last date of submission of entry is 5th April, 2018.

Two winners will be selected and will be awarded cash prizes by the Ministry of Agriculture and Farmers Welfare:

First Prize: Rs. 20,000

Second Prize: Rs. 10,000

Click here to read the Terms and Conditions of the contest.

For any contest-related query, please write to:

Smt. Vandana Dwivedi, ADC (INM)
Email: dwivediv@nic.in